Location
Northern Europe
Venue Type
Regional Zoo
Collection
Season
Winter 2025/26
Install Time
18 days
Challenge
Off-season underperformance
The zoo's winter attendance was less than 30% of summer peak. The team needed a night attraction that would draw families after dark, without heavy fixed infrastructure or a large capital budget.
Solution
A walkable lantern trail
We delivered a 1.2 km trail of large-scale animal lantern scenes — species matched to the zoo's collection, engineered for winter weather and crowd flow, installed and tested in 18 days.
Outcome
A recurring seasonal anchor
Night attendance rose 40% above forecast, average dwell time reached 3.5 hours, and the trail was renewed for a second season. Visitor photos became the zoo's most effective marketing.
